Our sister company i-Distribute Ltd is one of the leading companies for door to door leaflet distribution in Essex and specialise in the distribution of customers own leaflets, brochures, flyers and magazines.
The company was founded in 2004 and have built up a very good reputation and gained the trust of thousands of businesses around the Essex and East London Areas to promote their services through door to door leaflet distribution.
We are often asked how effective is a leaflet drop, the successful response to a leaflet depends on various factors such as the ‘effectiveness of the leaflet itself’, seasonal influences, the type of product or service you are marketing, whether your leaflet has been delivered on a solus leaflet distribution or shared leaflet distribution basis, the size of the market that you are trying to cater for, etc, so there are no ‘typical’ response rates.
However, research by the Direct Marketing Association shows that:
62-71% of consumers find door drops useful.
48% have visited a store, bought a product or sent for information as a result of a door drop
79% keep, pass on, read or glance at door drops
So amongst our other forms of advertising, leaflet distribution is a very important form of direct marketing and we would recommend that a leaflet drop is carried out every few months to raise brand awareness.